Android, as we wrote recently, still trails iOS as a money-maker for app developers, with Flurry saying developers make 24 cents on an Android app compared to $1 for the same software on iOS. Now, app analytics firm Distimo is saying the revenue advantage for iOS is even bigger, with the iPhone App Store generating about four times as much revenue for the top 200 apps compared to the top 200 apps in Android Market.
Even with the rise of freemium business models — which rely on getting people to download a free app and monetizing through in-app purchase and upgrades — Apple still holds a big advantage. Distimo said in its year-end report that 65 percent of the top 200 apps in Android Market are freemium, while the same applies to only half of the top apps in the iPhone App Store. The revenue gap is less pronounced in tablet apps, with the iPad App Store generating twice as much as the Android Market.
The persistence of this app revenue gap is an issue for developers, and one that prevents many from making Android their primary development platform. At this rate, it’s hard to see how Google chairman Eric Schmidt’s prediction of Android becoming the primary platform for developers in six months coming true.
But there are monetization options available that are helping close the gap for some Android developers. One of the new alternatives is a startup called StartApp, which launched on Android in September and said it’s on a roll, paying out $200,000 to developers who install its SDK. StartApp bundles in its own search portal with apps from developer customers, so users get a search icon on their home page, which StartUp uses to generate revenues. StartApp pays out $10-$50 to developers for every 1,000 downloads or shares in the ongoing search revenue. The company said it’s now installed on 450 apps, which have generated 10 million downloads, and it’s helping some developers get a 10x bump in revenues.
“We are thrilled by the results we have seen thus far, with developers rapidly adopting our solution driving incredible growth in the download and distribution of our search solution,” said Gil Dudkiewicz, StartApp’s CEO. “We have received overwhelmingly positive feedback from our partners, many of whom have seen dramatic increases in the revenue they are receiving from their apps. This has led to a zero churn rate in the number of developers using our solution.”
Large families remain crammed into cold, mould-stained shacks with no bathroom or running water. More than 90 people live in an old construction trailer with no smoke alarms and doors that are padlocked at night to keep vandals out. Staples like oranges cost more than $10 for a three-pound bag at the local grocery store — when it`s on sale.
Yet just 80 kilometres away, a mining operation is extracting diamonds from the ground.
Sadly it's not the only First Nations community in Canada that's suffering under such deplorable conditions, said Liberal Leader Bob Rae, who toured the reserve Saturday with aboriginal affairs critic Dr. Carolyn Bennett.
"We talk a lot about the Third World, we talk about Haiti, we talk about poverty in other parts of the world," he said. "This is our Third World. It's right here at home. These are our fellow citizens."
A young woman coming out of the grocery store spent $250 on condensed milk, diapers and "not a heck of a lot" with one baby at home and another on the way, he said.
Prime Minister Stephen Harper`s approach — handing control of the band`s finances to a third party — is wrong, Rae said.
"It's a continuation of the colonial attitude," he said. "There's a need to work with people on finding solutions, but bringing in third-party folks — even the former auditor general Sheila Fraser said that third-party administration is full of problems, that it didn't work and it wasn't a sustainable solution."
Attawapiskat Chief Theresa Spence, who is seeking to block third-party management with a court injunction, isn't the only resident who's angry with the federal government.
Willie Sproule, 71, who works at the store, said he's fed up with Ottawa`s neglect of First Nations communities.
"I`m ashamed to be called a white man," said Sproule, who has lived on the reserve with his aboriginal wife for 20 years.
When it was revealed that Defence Minister Peter MacKay had racked up steep travel expenses, he wasn`t treated the same way, he added.
"They want third party here," he said. "They should put third party in Ottawa."
Ottawa has transferred about $90 million to the 3,000-member First Nation over the past five years, and Harper has said he has not seen adequate results for the money.
The federal Tories insist the reserve remain under third-party management, but say Jacques Marion of BDO Canada will only stay in place until the housing crisis is under control — likely just a few months.
The government wants the housing plan well underway by the end of next March. At that point, the third-party manager could relinquish control of the band's finances and a full audit of the last five years of spending would start.
The band chief and council have agreed to the audit, if only to prove Harper and others wrong in their stated belief that the band has mismanaged its money. They continue to refuse to allow Marion access to the reserve.
Many bands placed under third-party management spend years in that situation, only to see their underlying problems remain unresolved or even deteriorate further. Evaluations by the auditor-general, outside experts and government analysts have all said the third-party system is deeply flawed.
While many would be shocked by the conditions in Attawapiskat, the housing crisis doesn`t appear to have dampened the community`s holiday spirit.
Five-year-old Verna Lahtal, who lives with 20 other people in a two-room house, was all smiles as she showed off the Christmas tree she made out of brightly coloured bits of construction paper.
The community will find a way to celebrate the season, said Spence. Tom Jackson is expected to bring some holiday cheer next week with a concert on the reserve.
"Even though we face hardship, we still celebrate life," she said. "We`re not going to give up."
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