Thursday, June 23, 2011

Whos Making Money


The term "auteur" gets thrown around a lot in filmdom, but few truly fit the definition of the term like Edward Burns. After working a day job at Entertainment Tonight in the early 1990s, Edward Burns scraped together $25,000 for his first feature, The Brothers Mcmullen, which he wrote, directed, produced, and starred in. This launched his career as a filmmaker, and a burgeoning acting career (in other directors' movies) followed with roles in Saving Private Ryan, 15 Minutes, Life or Something Like It, and the criminally unnoticed con man drama Confidence. Despite his success as an actor, Edward Burns is still a filmmaker at heart, with nine films under his belt as a director. He decided to go back to his barebones budget roots with his latest drama, Nice Guy Johnny, which was released on DVD last week.

I recently had the chance to speak with the talented multi-hyphenate Edward Burns over the phone. Here's what he had to say.

I saw on the bonus features that you wanted to go back to The Brothers Mcmullen model with this movie. Was this a concept that has been kicking around for awhile, or is it fairly new?

Edward Burns: It was pretty new. What happened was, I made this film called Purple Violets, and it didn't quite perform the way I think we all had hoped. Then I spent another two years trying to get another film of mine made, and couldn't get that financed. My agent came to me and said, 'Maybe it's time to think about putting yourself up for open director assignments.' I said, 'Guys, for 15 years, I've said no to that. I'm really not interested.' They said, 'Well, you should think about the kind of paycheck we could potentially get you.' So I said, why not take a look at some of these scripts. I read a bunch of scripts and I find one that I could probably lend my voice to, or take some ownership of. I tell the agents, they're very excited, but I said, 'Give me the weekend to re-read it and think it through, and we'll set up the meeting on Monday and I'll come out to L.A.' That weekend of me re-reading the script is Johnny's weekend, basically. I call on Monday and said, 'Guys, this isn't for me.' The decision was that I love what I do. I like writing more than anything. I like my smaller, dialogue-driven character stories. On Monday, after I passed, that's kind of when I started to think about making a film about a guy who's being asked to make a similar decision. To give up your dream to take a more financially responsible career path. As I started to shape the screenplay, and think about who this guy would be, I didn't want it to be a guy who's my age, going through some form of a mid-life crisis. I wanted it to be a guy like I was, when I was trying to get The Brothers Mcmullen made, and I had a ton of naysayers in my life, but I just had to go and do this thing. I thought it should be a young guy, who is willing to gamble because his dream means that much to him, and that's why I made it a young guy. In thinking about The Brothers Mcmullen when writing the script, when I finished, my producer and I sat down and I said, 'Wait a minute. Why should we go out and try to raise a couple million dollars to make this movie?' Mcmullen is my most successful film, financially and critically. Why not go and do another Mcmullen? When I was 24 and had no connections, didn't know how to make a movie, and had no money, we still were able to find 25 grand and shoot it in 12 days. We said, let's do the same thing here. I took $25,000 and put it in the bank. I said, 'This is the budget. We've got to get this thing done for this amount of money.' And that's what we ended up doing.

That's awesome. I also saw the audition reel of Matt (Bush) and Kerry (Bishé). Can you talk about when they came along in the casting process? Were they fairly early, or fairly late?

Edward Burns: The script was pretty much done and I have a great casting director in New York, going back to She's the One. Her name is Maribeth Fox. I gave her a Mcmullen assignment. We wanted to work with these young kids, because we didn't have any money to pay them. On Mcmullen, we were all so enthusiastic and excited and couldn't believe that we were actually making a movie. I wanted to recapture that kind of enthusiasm, given the production. We were only going to shoot in 12 days, we were all going to live together in a house in the Hamptons. We're going to try and shoot all day long, and wake them up at sunrise if the light is right. The great thing about living in New York is there is an abundance of talented actors who are just dying for an opportunity. We auditioned a bunch of kids and, the minute we saw Matt, we kind of knew he was going to be our Johnny. The character is described as being nice to a fault, and we needed a kid who, the minute you saw him, you would have nothing but empathy for him. Finding Brooke was a little more difficult. There were a couple of girls we liked, but when we saw Kerry, we thought she was fantastic, but she's about a head taller than Matt. So, we had to see what the chemistry was going to be like, so we brought them in to read together. I think you can tell from that audition, you can tell that early on. They didn't rehearse together or anything. There was something there that was pretty special. It was very exciting.

You always write a role for yourself in your films, and I think Uncle Terry is one of your best characters and performances. I was wondering if you could talk about the process of writing for yourself. Do you have a role picked out beforehand, or does it just come to you while you're writing?

Edward Burns: You know, it's a little bit of both. Sometimes, like the thing I'm writing now, I'm definitely writing a part for myself, trying to do something a little different for myself as an actor. In Nice Guy Johnny, he's this guy who is nice to a fault, he wants to make everyone happy. He is going to end up hurting himself because he wants to please everyone else. I thought it would be interesting to play the mentor character who is the complete antithesis of that. He's a character who is so selfish, and seems to be giving him terrible, terrible advice throughout the course of the story, but, only in the end, you see that terrible advice, is just what this kid needed. Once I knew I wanted this character to be that kind of guy, I didn't know exactly how I would color him. I know a couple of guys who are Uncle Terry-esque, and I pulled a bunch of their classic lines. Once I started to play with that, it really came to life.

You also said on the bonus features that, once you started to act alongside Matt, he really forced you to step up with your own acting. Can you talk about that dynamic on screen with Matt?

Edward Burns: What can happen to a lot of actors, and it happened to me, is I think I kind of fell out of love with it, for a little while. I had done a couple of studio films, and I just started to, I don't know, get a little jaded. I got lucky because finding these kids who were going to show up and give it their all, the unexpected surprise I got was, on that first day, Matt showed up and he came to play. He destroyed me. When I looked at the scene in the editing room, I said, 'We have to reshoot this.' He is not holding back. It wasn't a big, dramatic scene, but there is a level of intensity that he brought, which showed I had gotten a little lazy. Working with him, I really started to fall in love with acting again. That was exciting.

Can you talk about embracing the whole budget situation? Were there aspects of the movie where you wished you did have a bigger budget?

Edward Burns: I look at it like this. There are two lists of compromises where I have had to choose from. On one side, when I make my films at this budget level, which I am so happy at now, I don't know if I'll ever go back. The compromises I have to make are like I don't have a Steadicam, or I don't have a crane, or I might have to write a scene out of a location because I can't afford all those extras. I might not afford to relocate either, so I might have to consolidate three scenes into one locations. I'm not going to be able to work with movie stars. I'll have to work with unknowns. I'm OK with all of that. The other list of compromises, whether someone gives you $1 million or $100 million, is that person that cuts the check, expects to be a part of the creative process and expects to fully collaborate with you. After making nine movies, prior to Johnny, I've had my title changed, I've had music changed, I've had endings changed, I've had to cast certain people. I look at that list of compromises, and I'm just unwilling to make those. When I look at the two lists of compromises I have to make, I'm taking the compromises I have to make for a lower budget. I don't really look back and say, 'You know, it would have been so much cooler if we had done this.'

You have a few really interesting projects coming up with Man on a Ledge and 40, your TV pilot with (Entourage creator) Doug Ellin. Is there anything you can say about your characters in those projects?

Edward Burns: Yeah. 40 is going to be incredible. The pilot script, it's like the best stuff in Entourage. It's funny, it's real, and it's four real guys. It's a great part. I never wanted to do television. Doug sat me down and tried to convince me. He said, 'Read the script. If you read the script, you might reconsider.' I started reading it and, by page 10, I was in. We shoot the pilot in October, here in New York, and I'm really excited about it. Man on a Ledge, we shot that last winter and it comes out in January. I play a hostage negotiator. Sam Worthington is the guy on the ledge who's going to jump, I'm there to negotiate but he doesn't want to talk to me. He wants to speak to Elizabeth Banks' character, so I have to step aside and deal with Elizabeth, while she's dealing with him. It's sort of a thriller in the Inside Man vein.

Is there anything you can say about the project you're currently writing right now? About the story or who you will play in that?

Edward Burns: Yeah. It has to do with retired cops. I'll just leave it at that.

How far along in the process are you?

Edward Burns: I have my outline pretty well structured, and I'm almost done with the first act.

Finally, what would you like to say to anyone who's curious about Nice Guy Johnny or who didn't get to see it in theaters, about why they should pick up the DVD?

Edward Burns: First of all, I think it's very funny, but more so than that, it's actually about something. If you are a dreamer, and you've been told to give those dreams up, this movie might be just the thing you need.

Excellent. I really enjoyed the film, and it was a pleasure talking to you.

Edward Burns: Hey man, thank you very much. Take care, Brian.

You can watch Edward Burns as the hilarious Uncle Terry in his latest directorial effort, Nice Guy Johnny, which you can currently find on DVD shelves everywhere.

Nice Guy Johnny was released October 26th, 2010 and stars Max Baker, Kerry Bishé, Edward Burns, Matt Bush, Brian Delate, Marsha Dietlein, Harper Dill, Michele Harris. The film is directed by Edward Burns.








Making the morning rounds.




• Nothing to see here. A forthcoming memoir by Auburn coach Gene Chizik is set to shock the publishing world by claiming that Auburn never had any doubts about the eligibility of star quarterback Cam Newton during last year's run to the BCS championship, despite a months-long avalanche of incriminating reports and speculation that the übermensch QB or his family was bought and paid for. "We knew we had done nothing wrong during the recruiting process," Chizik writes on one of the two pages in the 282-page book dedicated to the scandal that defined the season. "If we'd had any level of concern regarding Cameron's eligibility, we would not have put him on the field and risked forfeiting games for playing an ineligible player." In an equally shocking turn, Chizik also blames "some individuals in the media" for blowing the story out of proportion. [Associated Press]


• This could get ugly. The indefinite suspension levied Wednesday against Oregon cornerback/return man Cliff Harris may extend beyond the season opener against LSU, according to sports information director Dave Williford, who emphasized that "indefinite" really means "indefinite": "[The suspension] could be the LSU game only," Williford said. "It could be longer, it could be much longer."


Coach Chip Kelly said in a release announcing Harris' suspension that "Cliff's future is clearly in Cliff's hands," and he won't rejoin the team until he's "able to conform to the same standards all of us must comply with." Specifically, that means being cleared of NCAA violations for driving a car rented by a university employee and of legal obligations that come with thousands of dollars in unpaid fines. [The Oregonian]


• That thing they said: Us too. Unwilling to be left behind by his counterparts in the Big Ten and SEC, Pac-12 commissioner Larry Scott became the latest power broker to hop aboard the "cost of attendance" bandwagon Wednesday by pledging to advocate for an increase in scholarship money available to student-athletes. "Our concern is kids from underprivileged backgrounds who literally have trouble covering costs, have a meal, have a little spending money," said Scott, who broached the topic with Pac-12 athletic directors at their recent conference meetings. "That's a concern."


One athletic director who's open to the idea: Arizona State's Lisa Love, who called Scott's initiative "a healthy conversation." One athletic director who's not: Arizona's Greg Byrne, who notes in the same article that, considering likely Title IX concerns, funneling more money to players could be crippling in an environment where almost no one is breaking even as it is. [Denver Post, Phoenix Business Journal, Associated Press]


• Mack-ximum exposure. Most coaches hate doing one weekly television show during the season, but Mack Brown is on board for two weekly shows this fall —and will be featured prominently in a third. The initial slate of offering for the forthcoming Longhorn Network, released Wednesday by corporate partner/megolith ESPN, includes Mack in a regular recap show ("Rewind with Mack Brown") on Monday nights and a regular preview show ("Game Plan with Mack Brown") on Thursdays, as well as a Wednesday night "documentary" series ("Texas All Access") that will focus exclusively on football during the season. The network will also crib directly from ESPN's playbook with Texas-only versions of "SportsCenter" ("Longhorn Extra") and "College GameDay" ("Texas GameDay"). [ESPN Media Zone, Longhorn Network]


• Opening arguments. Orlando jurors heard opening arguments Wednesday at a civil trial for a wrongful death suit brought against Central Florida by the family of former UCF running back Ereck Plancher, who collapsed and died during a workout in March 2008. The family claims that a) The university never informed Plancher that he had tested positive for sickle cell trait, a genetic condition that's resulted in the death of multiple college football players in the last decade, b) Coaches pushed him too hard despite their knowledge of his condition, and c) Coaches and trainers didn't follow proper emergency procedures when Plancher began showing signs of distress. The university contends Plancher died during a moderate workout of a congenital heart defect it couldn't have known about. [Associated Press]


• Just leave the statue at the door. Continuing to tap the apparently endless supply of raw acting talent it has on hand in Heritage Hall, USC launched the latest entry in its series of in-house ticket spots this week with the greatest pitchman of them all:



Between da Coach O and Lane Kiffin, Trojan recruits will be hearing their names shouted from the podium of the Oscars in no time. [USCTrojans.com]


Quickly… A judge orders North Carolina to publicly release phone records and parking tickets related to the ongoing investigation into UNC football. … Auburn lands its second commitment from a top 100 recruit in as many days in Tyrone, Ga., receiver Jaquay Williams. … Florida continues its recruiting roll with a solid four-star linebacker from Louisiana, Lorenzo Phillips. … LSU is exploring the idea of possibly considering an expansion of Tiger Stadium. … Contrary to some reports, Tate Forcier says he hasn't had any contact with Hawaii. … Former Colorado tight end Patrick Devenny may or may not have a shot with Hayden Panettiere. … And here's a groundbreaking piece of commerce as Colorado State-themed art. Andy Warhol would be proud.


- - -

Matt Hinton is on Twitter: Follow him @DrSaturday.







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Friday, June 17, 2011

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Thursday, May 19, 2011

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11 Responses to “Did Watts’ surfacestations.org paper show that surface temperature trends are unreliable? No.”





  1. Peter Risdon Says:


    May 16, 2011 at 2:40 pm | Reply

    The paragraph you quoted from ends with this sentence:


    “According to the best-sited stations, the diurnal temperature range in the lower 48 states has no century-scale trend.”


    That was a surprise given the tenor of this post: “… maybe this is the end to questions as to whether surface temperature increases actually exist.”


    Did you mean that we can now say the answer to that is that surface temperature increases do not exist? Or that, pace Keenan in the WSJ, the data do not contain statistically significant trends?




    • andyrussell Says:


      May 16, 2011 at 2:58 pm | Reply

      I don’t think diurnal temperature range is very important. Do you?


      What’s more, the “century-scale” bit covers some interesting detail. Before Fall et al., it seems that the only work on diurnal temperature range showed a negative trend from the mid-century to 1980s-ish. What Fall et al. found was that this has increased again since the 1980s. So there’s no “century-scale trend”.


      But that tells you very little about mean surface temperature trends.




      • Mark Says:


        May 17, 2011 at 10:45 pm

        I have heard it claimed that the reduction in diurnal temperature range over the past few decades provides evidence that GHG increases are responsible for the warming. In that sense, some people think diurnal temperature range is important.


        Incidentally, I don’t think Fall et al. were the first to find that DTR has increased since the 1980s. I read a paper that said much the same thing a few years ago.


        Sorry for the lack of references to back up these statements. I’m a little too busy at the moment to chase them up.




      • andyrussell Says:


        May 18, 2011 at 8:43 am

        Ok, so I’m probably not giving DTR as much significance as it deserves.


        My point is that I don’t really care about DTR. I don’t think I know anyone who has a particular interest in DTR. If this paper had been published by anyone else I wouldn’t have looked at it. It’s not very interesting. It’s just another paper on climate observations that fits in with the “consensus view of climate change” or however you want to put it. That’s useful, but not to me or most people.


        If, however, the paper had shown what Watts has been saying it would show for quite a while now (i.e. that the postitive temperature trend in the surface station record in the US was an artefact of poor station siting) then that would have been very interesting. To me and to many other people.


        But it didn’t.






    • Ben Says:


      May 16, 2011 at 4:49 pm | Reply

      So Peter… If the diurnal high and the diurnal low both rise by 1°C, you think this means there has been no warming? After-all, the diurnal range hasn’t changed! Others might draw a different conclusion.






  2. Peter Risdon Says:


    May 17, 2011 at 8:26 am | Reply

    I understand diurnal range has significance, and the relationship between day and night time temperature ranges is important, especially with regard to the period 1950 to 1980 when the effect of man-made global warming, it has been argued, was masked by a cooling but revealed by the changes in the relationship between these ranges.


    I further understand that this argument is based on the idea that human pollution caused this daytime cooling, that it affected the range of day time temperatures as well as the difference between night time temperatures which continued to show warming, and daytime ones that didn’t. This makes day time temperature range significant: if this is right it would be expected to show a variation that correlates with human activity.


    But this isn’t my field; I’m just reading what I can in an attempt to understand as much as possible about an important issue and, for me at least, that means reading Watts and reading this blog. Just searching out stuff you’re already disposed to accept isn’t good enough. My comment was prompted by what struck me as a somewhat partial quotation and exasperation: I’m with Feynman when he said you should point out the problems with a theory, not just the things that support it.


    [It's not really a "partial quotation" is it? That sentence you are interested in is stuck on the end of the abstract as a new paragraph and isn't really related to the 2 sentences I quote and which are related to the subject of this post. I'm not really interested in DTR and I doubt Watts was either. - AR]


    At least Watts invites people with different views to post on his blog and has been at the forefront of attempts to cross the ideological divide, not least with Judith Curry.


    Ben, of course you’re right. Andy, a century is an arbitrary scale, of course.


    I’d still be interested in your take on statistical significance.




    • JMurphy Says:


      May 17, 2011 at 12:05 pm | Reply

      In what way has Watts atempted to cross “the ideological divide” ?




    • Ben Says:


      May 17, 2011 at 3:16 pm | Reply

      Peter, I encourage a critical (i.e. thoughtful) reading of Anthony’s blog but my god do you really think he’s “at the forefront of attempts to cross the ideological divide”? Anthony has done more to harden denialist thought than anyone, with the possible exception Marc Morano.


      The “different views” he solicits are unthreatening fig-leaves.




    • andyrussell Says:


      May 17, 2011 at 3:24 pm | Reply

      I’ve got no problem with most of what Keenan says, although he’s not the first/only person to be saying these things. There’s a JoC paper from 2010 and it was one of the useful points to come out of the UEA email enquiries (i.e. working more with stats people). Not sure where the funding was supposed to come from for these new people though!


      I suppose the bigger problem comes down to climate science covering so much stuff – you can’t just look at problems from a stats/dynamics/modelling/chemistry/radiation/whatever perspective for too long before a) not getting very far or b) needing to doing something you’ve not done before.






  3. omnologos Says:


    May 19, 2011 at 7:21 am | Reply

    Am surprised nobody claimed it was irrelevant as the US only covers 2% of the globe…




    • andyrussell Says:


      May 19, 2011 at 7:43 am | Reply

      Maybe that’ll be Watts’ next move: if you can’t find anything in the US, let’s give Europe a go.


      I can’t imagine there’d be much enthusiasm left for such a project, though.








Participating artists:

Beth Barron explores memory and the present in her altered and then further embellished pieces.

Charlene Burningham, one of the mainstays of quilting in the area, not only shows how piecing and quilting can be used to obtain surface pattern, but that weaving – often in unusual materials – can provide the same visual interest.

Nancy Eha, with her complex and time-consuming beadwork, focuses gently on social issues that the viewer will immediately recognize.

Bernadette Mahfood is an expressive artist in several mediums, and is able to be decorative at the same time she is making serious social points.

Barbara Otto combines ancient sewing stitches with the latest in digital imagery to produce intriguing collages in textile.

Christine Pradel-Lien creates tapestries that tell stories, both familiar and enigmatic, and is a master in her craft.

Karen Searle works in three-dimensional textile creation, and is unafraid to tackle difficult materials, and also questions about society and gender roles.

“Skimming the Surface: Pattern and Narrative” is offered in conjunction with the Surface Design Association Conference, Confluence, held in the Twin Cities June 4-17. St. Thomas will be one of the stops on SDA Gallery Day, Thursday, June 9, from noon to 5 p.m. For a schedule of conference workshops, participants and gallery tour stops visit  the SDA website.

All events are free, open to the public and handicap accessible. For more information contact Sue Focke, (651) 962-5560, or visit the Art History website.


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Chris Mooney | The Fox <b>News</b> &quot;Effect&quot;: A Few References

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Friday, April 22, 2011

Alt Attribute & Seo

SEO Optimization images has become increasingly more essential in SEO (Search Engine Optimization) for websites. The ALT attribute is really a critical step that is sometimes forgotten. This can be a lost chance of better rankings.


In Google's webmaster guidelines, they advise using alternative text for the images in your web site:

Images:. Make use of the alt attribute to supply descriptive text. Additionally, we recommend utilizing a human-readable caption and descriptive text around the image.

Why would they ask us to achieve that? The answer is simple, really; search engines like google have a similar problem as blind users. They cannot see the images.

Many webmasters and inexperienced or unethical SEOs abuse the use of this attribute, attempting to stuff it with keywords, hoping to achieve a particular keyword density, which is not as relevant for rankings now as it once was.

On the other hand, high keyword density can, on some search engines like google, trigger spam filters, which might result in a penalty for the site's ranking. Even without this type of penalty, your site's rankings will not benefit from this plan.
This method also puts persons who use screen readers at a greater disadvantage. Screen readers are software-based tools that actually read aloud the contents of what is displayed on the screen. In browsing the web, the alt attributes of images are read aloud too.

Imagine hearing a paragraph of text that is then repetitions of many keywords. The page will be far from accessible, and, to put it bluntly, would be found quite annoying.
What exactly is an Alt attribute?

An ALT attribute should not be used as a description or a label for an image, though many people use it for the reason that fashion. Though it might seem natural to assume that alternate text is really a label or perhaps a description, it's not!

What used inside an image's alt attribute ought to be its text equivalent and convey exactly the same information or serve the same purpose that the image would.

The thing would be to provide the same functional information that the visual user would see. The alt attribute text should function as a "stand in" in the event that the look itself is not available. Think about this question: If you were to replace the look with the text, would most users get the same basic information, and would it generate the same response?
A few examples:

 

Some SEO Optimization Tips

If a search button is a magnifier or binoculars its alt text should be 'search' or 'find' not 'magnifying glass' or 'binoculars'.

If the image is supposed to convey the literal contents of the look, then a description is suitable.

If it is designed to convey data, then that information is what is appropriate.

If it is meant to convey the use of a function, then the function is what should be used.

Some Alt Attribute Guidelines:

Always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.

For images that play merely a decorative role within the page, use an empty alt (i.e. alt="") or a CSS background image so that reading browsers do not bother users by uttering things like "spacer image".

Remember that it's the function from the image we're trying to convey. For example; any button images should not range from the word "button" in the alt text. They should emphasize the action performed through the button.

Alt text should be based on context. Exactly the same image in a different context may need drastically different alt text.

Try to flow alt text with the remainder of the text because that is the way it will be read with adaptive technologies like screen readers. Someone listening to your page should hardly be aware that a graphic image is there.
Please keep in mind that utilizing an alt attribute for each image is needed to meet the minimum WAI requirements, that are used since the benchmark for accessibility laws in UK and also the rest of Europe. Also, they are required to meet "Section 508" accessibility requirements in america.

It is useful to categorize non-text content into three levels:

Eye-Candy
Mood-Setting
Content and Function

I. Eye-Candy

Eye-Candy are things that serve no purpose other than to create a site visually appealing/attractive and (oftentimes) satisfy the marketing departments. There isn't any content value (though there may be value to a sighted user).

Never alt-ify eye-candy unless there is something there which will enhance the usability of the site for somebody utilizing a non-visual user agent. Make use of a null alt attribute or background images in CSS for eye-candy.

II. Mood-Setting

This is the middle layer of graphics which might actually set the atmosphere or set the stage as it were. These graphics are not direct content and could 't be considered essential, but they're important in they help frame what's going on.

Attempt to alt-ify the second group as makes sense and is relevant. There may be instances when doing this may be annoying or detrimental with other users. Then avoid it.

For example; Alt text that's identical to adjacent text is unnecessary, and an irritant to screen reader users. I recommend alt="" or background CSS images in such cases. But sometimes, it's important to understand this content in there for those users.

Usually it depends on context. The same image in a different context may need drastically different alt text. Obviously, content ought to always be fully available. How you go in this case is a judgment call.

III. Content and Function

This is where the image may be the actual content. Always alt-ify content and functional images. Title and long description attributes can also be so as.
The main reason many authors can't understand why their alt text isn't working is that they don't know why the pictures are there. You have to figured out precisely what function a picture serves. Think about what it's about the image that's important to the page's intended audience.

Every graphic includes a reason behind standing on that page: because it either improves the theme/ mood/ atmosphere or it is critical to what are the page is trying to explain. Understanding what the image is perfect for makes alt text simpler to write. And practice writing them definitely helps.
A method to look into the usefulness of alternative text is to imagine reading the page on the phone to someone. An amount you say when encountering a specific image to create the page understandable to the listener?

Aside from the alt attribute you've got a couple more tools available for images.
First, in degree of descriptiveness title is in between alt and longdesc. It adds useful information and may add flavor. The title attribute is optionally rendered through the user agent. Remember they're invisible and not shown like a "tooltip" when focus is received through the keyboard. (A lot for device independence). So use the title attribute only for advisory information.
Second, the longdesc attribute points towards the URL of a full description of an image. When the information contained in a picture is important to the concept of the page (i.e. some important content will be lost if the image was removed), an extended description than the "alt" attribute can reasonably display ought to be used. It can provide for rich, expressive documentation of a visual image.

It ought to be used when alt and title are insufficient to embody the visual qualities of an image. As Clark [1] states, "A longdesc is really a long description of the image...The aim is by using any period of description essential to impart the facts from the graphic.

It would not be remiss to hope that a long description conjures a picture - the image - within the mind's eye, an analogy that is true even for that totally blind."

Even though alt attribute is mandatory for web accessibility and for valid (X)HTML, not all images need alternative text, long descriptions, or titles.

In many cases, you're best just going with your gut instinct -- if it's not essential to incorporate it, and if you don't possess a strong urge to get it done, don't add that longdesc.

However, if it's essential for the whole page to operate, then you've to include the alt text (or title or longdesc).

What's necessary and what's not depends a lot about the function of your image and it is context about the page.

The same image may require alt text (or title or longdesc) in one spot, but not in another. If an image provides simply no content or functional information alt="" or background CSS images might be appropriate to make use of. But if the image provides content or adds functional information an alt would be required and perhaps a long description will be so as. In many cases this kind of thing is really a judgement call.

Image Seo optimization Tips


Listed below are key steps in optimizing images:

Choose a logical file name that reinforces the keywords. You can use hyphens within the file name to isolate the keyword, but avoid to exceeding two hyphens. Stay away from underscores as a word separator, such as "brilliant-diamonds.jpg";

Label the file extension. For example, when the image search engine sees a ".jpg" (JPEG) file extension, it's likely to assume the file is a photo, and when it sees a ".gif" (GIF) file extension, it's likely to assume that it is a graphic;

Ensure that the text at the image that's highly relevant to that image.
Again, do not lose a great opportunity to help your website with your images searching engines. Begin using these steps to rank better on all the engines and drive increased traffic for your site TODAY.

Thursday, April 21, 2011

SEO Company


B2B marketers have joined the social media marketing movement in droves. In fact, Forrester Research predicts that B2B firms will spend $54 million on social media marketing in 2014, up from just $11 million in 2009 (eMarketer B2B Social Media Marketing Heats Up).


Unfortunately, many of those efforts are entirely tactical, methodical and without a true understanding of the “social” aspect of social media marketing.  B2B marketers that are early in their social media marketing maturity level tend to focus on message distribution such as Tweeting or posting Facebook links mostly to their own content vs. engaging with customers on a human level. That one-way communication profile doesn’t engender discussions and sharing, so social traffic level increases tend to plateau pretty early.


In order to grow and scale the return on social media marketing investments, B2B marketers need to think more about the “social” than the marketing. Here are a few thoughts on that:


Decide What You Stand for Topically


The social SEO benefits of being intentional about language that reflects your key business areas of focus as well as the conversations happening within your target community are essential. Topically fragmented blog and social networking content dilutes a company’s ability to “stand out” to customers amongst the sea of noise in social conversations as well as to search engines.


Practically, that means a strategy that identifies goals, customer personas, content & editorial plans and search/social keyword glossaries.  A content marketing strategy is the plan that executes what your company and brand stand for as well as how it will communicate those key messages. A social SEO keyword or topic plan filters into all relevant web and social content creation. It can also flavor social network topic engagement and conversations. That means a guide for which blogs to comment on, which influentials to network with, word choices for Tweets, blog posts and tags.


Do: Create and participate where your customers and influentials spend their time and with a content plan that supports your key topics of focus. Be useful and share social content that’s worth sharing (whether it’s your content or others’).


Don’t: Overly self promote and publish social content that is not directly or indirectly in alignment with your key topics of focus. That doesn’t mean everything you create is keyword optimized. It means everything you create and promote is thoughtful about where it fits in your social & content marketing plan.


The outcome and benefit is that your own content creation and promotion efforts are aligned to inspire discussion, sharing and links according to topics and keywords that are important to brand, business and marketing goals. An ideal manifestation is that your target audience sees your brand in a positive way everywhere they look for topics XYZ and 123 on social channels, when they search and even offline (inspired by online) word of mouth.


Plan to Win


If you enter a competition half-assed, guess what? No matter what your talent is, the chances of a win are pretty slim. Unfortunately a lot of B2B companies approach social media participation with an attitude of using the least amount of resources possible.  Oftentimes this means following structured best practices list from some self-professed social media guru. Checklist marketing works to make redundant tasks more efficient, but it’s no way to engage a community.


For example, one of the most common “plan to be mediocre” mistakes I see with B2B marketers is predictable social profile creation and publishing focused solely on LinkedIn, Twitter and a blog without researching those channels.  Such a plan also involves a focus on promoting company content and superficial (at best) engagement with the community.


Planning to win means having a plan for networking into influentials’ sphere of influence and knowing what to do once you get on their radar. It means creating social content that will inspire engagement and outcomes to further your business goals. It also means providing training within your organization to distribute and grow the role of social participation within your brand.


Practically, this means forecasting resources (people, process and technology) for social media marketing as significant marketing channel, not just an experiment or a checked box on a list. It means an integrated plan to dominate your category through growing social influence & networking, content, search, word of mouth and media plus the resources to execute and measure.


Do: Hypothesize, forecast and commit resources to test, develop processes and scale social media engagement within your business. What starts as social media marketing can turn into social business as the impact of social media engagement propagates from marketing to other departments and throughout the organization. Winning the social media game for B2B marketing doesn’t just mean increased sales, it means dominating your category.


Don’t: Think that social media content promotion as part of a Search Engine Optimization program is the same thing as social media marketing or social business.  It is not.


The outcome and benefit of planning to win in B2B social media is that you have enough resources to provide value to customers throughout the B2B buying and customer lifecycle, facilitating awareness, trust, confidence, word of mouth, sales and referrals. It also means developing a community in alignment with your company’s goals.


Originally published at the Online Marketing Blog



B2B marketers have joined the social media marketing movement in droves. In fact, Forrester Research predicts that B2B firms will spend $54 million on social media marketing in 2014, up from just $11 million in 2009 (eMarketer B2B Social Media Marketing Heats Up).


Unfortunately, many of those efforts are entirely tactical, methodical and without a true understanding of the “social” aspect of social media marketing.  B2B marketers that are early in their social media marketing maturity level tend to focus on message distribution such as Tweeting or posting Facebook links mostly to their own content vs. engaging with customers on a human level. That one-way communication profile doesn’t engender discussions and sharing, so social traffic level increases tend to plateau pretty early.


In order to grow and scale the return on social media marketing investments, B2B marketers need to think more about the “social” than the marketing. Here are a few thoughts on that:


Decide What You Stand for Topically


The social SEO benefits of being intentional about language that reflects your key business areas of focus as well as the conversations happening within your target community are essential. Topically fragmented blog and social networking content dilutes a company’s ability to “stand out” to customers amongst the sea of noise in social conversations as well as to search engines.


Practically, that means a strategy that identifies goals, customer personas, content & editorial plans and search/social keyword glossaries.  A content marketing strategy is the plan that executes what your company and brand stand for as well as how it will communicate those key messages. A social SEO keyword or topic plan filters into all relevant web and social content creation. It can also flavor social network topic engagement and conversations. That means a guide for which blogs to comment on, which influentials to network with, word choices for Tweets, blog posts and tags.


Do: Create and participate where your customers and influentials spend their time and with a content plan that supports your key topics of focus. Be useful and share social content that’s worth sharing (whether it’s your content or others’).


Don’t: Overly self promote and publish social content that is not directly or indirectly in alignment with your key topics of focus. That doesn’t mean everything you create is keyword optimized. It means everything you create and promote is thoughtful about where it fits in your social & content marketing plan.


The outcome and benefit is that your own content creation and promotion efforts are aligned to inspire discussion, sharing and links according to topics and keywords that are important to brand, business and marketing goals. An ideal manifestation is that your target audience sees your brand in a positive way everywhere they look for topics XYZ and 123 on social channels, when they search and even offline (inspired by online) word of mouth.


Plan to Win


If you enter a competition half-assed, guess what? No matter what your talent is, the chances of a win are pretty slim. Unfortunately a lot of B2B companies approach social media participation with an attitude of using the least amount of resources possible.  Oftentimes this means following structured best practices list from some self-professed social media guru. Checklist marketing works to make redundant tasks more efficient, but it’s no way to engage a community.


For example, one of the most common “plan to be mediocre” mistakes I see with B2B marketers is predictable social profile creation and publishing focused solely on LinkedIn, Twitter and a blog without researching those channels.  Such a plan also involves a focus on promoting company content and superficial (at best) engagement with the community.


Planning to win means having a plan for networking into influentials’ sphere of influence and knowing what to do once you get on their radar. It means creating social content that will inspire engagement and outcomes to further your business goals. It also means providing training within your organization to distribute and grow the role of social participation within your brand.


Practically, this means forecasting resources (people, process and technology) for social media marketing as significant marketing channel, not just an experiment or a checked box on a list. It means an integrated plan to dominate your category through growing social influence & networking, content, search, word of mouth and media plus the resources to execute and measure.


Do: Hypothesize, forecast and commit resources to test, develop processes and scale social media engagement within your business. What starts as social media marketing can turn into social business as the impact of social media engagement propagates from marketing to other departments and throughout the organization. Winning the social media game for B2B marketing doesn’t just mean increased sales, it means dominating your category.


Don’t: Think that social media content promotion as part of a Search Engine Optimization program is the same thing as social media marketing or social business.  It is not.


The outcome and benefit of planning to win in B2B social media is that you have enough resources to provide value to customers throughout the B2B buying and customer lifecycle, facilitating awareness, trust, confidence, word of mouth, sales and referrals. It also means developing a community in alignment with your company’s goals.


Originally published at the Online Marketing Blog


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